PEDA - Pennsylvania Economic Development Association

Best Practices in Economic Development Marketing

  • 04/23/2012
  • 2:00 PM - 5:15 PM
  • Harrisburg, PA

Registration

Click here for Program PDF

PEDA Member Rate: $149

Non-Member Rate: $199

Best Practices in Economic Development Marketing

This session is recognized by the EDP certification program of the Northeastern Economic Developers Association (NEDA).

 

This session was submitted as part of an application for recognition by the International Economic Develoment Council (IEDC) as a professional development event that counts toward the recertification of Certified Economic Developers (CEcD).

This program provides participants with the various marketing alternatives available at different budget levels to promote local and regional economic development initiatives. The sessions will address all facets of marketing including advertising, public relations, social media and electronic communications.

During the program, participants will be provided with case studies of successful campaigns that were executed at varying budget and resource levels. These case studies will include broad based campaigns and targeted measures to sectors including:

  •  ·         Health/Life Sciences
  •  ·         Logistics
  •  ·         Alternative Energy
  •  ·         Advanced Manufacturing
  •  ·         Higher Education
  •  ·         Energy

Economic Development professionals responsible for marketing their communities’ or region’s assets as well as others looking for fundamental marketing knowledge, will benefit from this program.

James F. Shannon, Chief Marketing Officer
James F. Shannon, Chief Marketing Officer for Select Greater Philadelphia, brought nearly 20 years’ experience with Fortune 500 companies to this position. He develops marketing strategies that benefit the entire Greater Philadelphia region and drive national and international awareness of this area.

Earlier in his career, Mr. Shannon was Director of Advertising and Brand Management for Exelon Corporation, a utility services company with 15 million customers and annual sales of more than $14 billion. Before it merged with Exelon, Mr. Shannon acted as Director of Marketing and Sales for PECO Energy, where he helped move the company into deregulated, competitive markets. His re-branding program positioned the company as one of the most respected utilities in the nation and helped earned PECO the Edison Electric Institute prestigious Edison Award, the highest honor in the utility industry. Mr. Shannon has held various management positions with AT&T in New York and New Jersey. As General Manager, he turned the worst performing 2,500-employee business unit into one of the top producing operations in the company.

Mr. Shannon has a M.S. degree in Organizational Dynamics from the University of Pennsylvania, and a B.S. degree from Fairleigh Dickinson University, where he double-majored in marketing and psychology.

Bryan Evans, Director Public Relations and Publications
Bryan Evans joined Select Greater Philadelphia as Director of Public Relations & Publications in July 2008. He is responsible for the execution and production of all public relations strategy, media relations and publications created in support of the organization's mission to attract and retain business in the region.

Mr. Evans brings nearly twelve years of experience in public relations, public affairs and corporate communications to Select Greater Philadelphia. Mr. Evans is the former Director of Public Affairs for the Alliance for Downtown New York, where he was instrumental in improving the perception of Lower Manhattan following the tragic events of 9/11.

Most recently, Mr. Evans served as Account Supervisor for Diccicco Battista Communications in Horsham, PA, where he developed and executed integrated public relations programs for key healthcare, pharmaceutical, technology, and finance companies in the Greater Philadelphia region.

Mr. Evans attended school in New York City, where he received an MBA degree in Marketing and Computer Information Systems from Baruch College and a BA degree in Communications and Psychology from Hunter College.

Elizabeth J. Smith, Director, Interactive Marketing
Elizabeth J. Smith is responsible for the creative development, ongoing maintenance and content management of the Select Greater Philadelphia web site. Ms. Smith currently led the redesign of the Select Web site, www.selectgreaterphiladelphia.com, an essential tool for professionals making decisions on where companies locate or expand.

Ms. Smith was the Internet Specialist for Exelon Corporation, one of the largest utility services companies in the nation, before joining Select Greater Philadelphia. Responsible for managing the entire Corporate Internet and Intranet content, Ms. Smith also served as the primary business liaison with the Exelon Information Technology Group. At Exelon, Ms. Smith led the business initiative of merging two corporate web sites (PECO Energy, Philadelphia, PA and ComEd, Chicago, IL) and had responsibility for establishing the first Web Governance Committee as well as overseeing an Intranet redesign. Preceding her Internet Specialist position in Exelon Corporate Communications, Ms. Smith worked in its Marketing Department and has more than 18 years of experience in Marketing Communications.

A board member of the Network of Women in Computer Technology, Ms. Smith is a graduate of Millersville University with a B.S. in Communications and Public Relations.

Attention Certified Providers: This course is approved to provide 3.0 organizational PDUs (Marketing / PR) as explained in the Guidelines for Certification of Economic Development Organizations issued by the Pennsylvania Department of Community and Economic Development and in the Institute’s Policies and Procedures.

Note: We reserve the right to reschedule or cancel this offering.  In the event of a cancellation, a full refund will be provided to registrants.

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