PEDA - Pennsylvania Economic Development Association

Trends in Online Site Selection & GIS Technology: How Businesses and Site Selectors Use the Web to Screen and Select Communities

  • 01/26/2012
  • 9:30 AM - 11:00 AM
  • Online Webinar (Log-in credentials will be provided to registrants in advance of the session.)

Registration


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Click for brochure (PDF).

PEDA Member Rate: $75
Non-Member Rate: $99

 

How are businesses and site selectors using the web to screen/select communities?  The latest studies show that more than 97% of initial site selection screening is conducted online, so it’s more important than ever that communities have an effective web presence. 

This 90 minute webinar will cover trends and best practices for leveraging online strategies and tools for success in our field. Topics will include:

  • Making your website site selector friendly - what are the "must haves"?
  • Leveraging the latest technology, including mobile apps and GIS, to help prospects find information on your community.
  • Maximizing social media tools including Linkedin, Twitter and Facebook to reach prospects and drive traffic to your website.

Our presenter will be Mr. Anatalio Ubalde, CEO of GIS Planning, a highly sought-after thought-leader on the subject of economic development, the Internet and GIS strategies and has made presentations on these subjects throughout North America, Asia and Europe. He is the author of the books Economic Development Online (2011) and Economic Development Marketing: Present & Future (2008) and has been featured in The Wall Street Journal, Bloomberg BusinessWeek, Forbes, and Inc. magazine

Today, over 12,500 cities including the majority of the 100 largest cities in the USA are using GIS Planning’s Geographic Information System (GIS) Software as a Service technology.  (www.gisplanning.com)

Attention Certified Providers: This course is approved to provide 1.50 organizational PDUs (Real Estate Development / Redevelopment) as explained in the Guidelines for Certification of Economic Development Organizations issued by the Pennsylvania Department of Community and Economic Development and in the Institute’s Policies and Procedures.

 
Note: We reserve the right to reschedule or cancel this offering if deemed necessary due to a lower than expected number of registrations.  In the event of a cancellation, a full refund will be provided to registrants.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server


Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

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