PEDA - Pennsylvania Economic Development Association

Strategies for Social Media Success in Economic Development

  • 04/28/2014
  • 2:00 PM - 5:30 PM
  • Hilton Harrisburg (Harrisburg, PA)


This session is recognized by the Pennsylvania Economic Development Institute and by the EDP certification program of the Northeastern Economic Developers Association (NEDA).

Click here to download the registration brochure.

Social media has become prevalent in mainstream media and in many aspects of our daily lives.  As its use and value have grown, social media has also become a powerful tool allowing organizations to promote their services and to engage with clients in new ways. This session defines and distinguishes between the most effective social media platforms, providing various strategies and tactics that organizations can use to enhance marketing, competitive advantage and income stream potential.  The session also includes case studies and discusses recent trends and tools related to social media and how the effectiveness of your efforts can be measured and tracked.  Some areas to be covered include the following:

  • Introduction and Definition of Social Media
  • Importance of Taking a Strategic Approach to Social Media
  • Developing a Social Media plan that is aligned with Strategy, Marketing and Client Services
  • Case Studies and Success Stories
  • How to Promote Social Media to Your Leadership / Board
  • Best Practices with LinkedIn, Twitter, Facebook, YouTube, Google+ and others
  • Engaging the Client in New Ways
  • Importance of Valuable and Relevant Content
  • Customer Segmentation
  • Avoiding Common Pitfalls
  • New Trends and Tools
  • Developing and Executing the Plan
  • Tools to Track and Measure Success

Who Should Attend?

This course will be relevant for a range of individuals, from senior professionals involved in organizational strategy and policy development to those involved in marketing your organization and services to those who interact regularly with members of your business community (i.e., current and potential clients) and who are focused on business development.  The agenda will cover high-level topics such as developing a social media strategy that is aligned with your overall strategy and array of services.  This session will also cover tactics and hands-on exercises such as how to establish and effectively use the various – and often complementary – social media channels for business such as LinkedIn, Twitter, Facebook, Google+ and more.

Presenter: Tom Meshanko, Sr. Market Development Consultant, Catalyst Connection

Since 2000, Tom has been in the role of senior market development consultant and has worked with executives and business owners from over 140 organizations. Client companies are from a broad range of industries including metals, plastics, chemicals, glass, energy, construction, mining, heavy equipment, devices, military, aerospace, transportation, retail and others. Mr. Meshanko works with businesses to develop and execute strategic marketing campaigns to grow business, drive sales activity and to become more competitive in the global market place. In recent years, Tom has expanded his services to include global marketing, social media strategies for business and other capabilities.

This event qualifies for (3.00) organizational PDUs (Marketing) through the Pennsylvania Economic Development Institute (Institute).*

*A complete explanation is provided in the Guidelines for Certification of Economic Development Organizations (Guidelines) issued by the Pennsylvania Department of Community and Economic Development (DCED) and in the Institute’s Policies and Procedures.

Note: We reserve the right to reschedule or cancel this offering. In the event of a cancellation, a refund will be provided to registrants.

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